Digital Strategy
A digital strategy reviews your brand and campaign objectives and defines what success looks like. At the heart of a digital strategy is a coherent and compelling plan of how these goals can be achieved and how to measure success.
SocialProofing’s unique methodology customises a strategy based on your brand’s individual requirements and will:
- Define goals and key performance indicators for the brand online
- Determine the optimal social media platforms based on your audience, and team’s capacity and capabilities
- Summarise the overarching direction and tone of voice for the brand on the website; each of the social platforms; and advertising options
- Offer direction for the Blog and how the website should interact along with their role with the social presence
- Highlight Risk Management solutions
- Recommend approaches to content and on-going management
- Articulate how success is measured
