Listening & Monitoring
The importance of understanding your audience.
Knowing that your audience are on Social Media is one thing, but knowing what they are saying and in particular,
what they are saying about your brand, is very different. This is when Social Media Monitoring becomes imperative.
SocialProofing recommends Social Media Monitoring tools to “listen” to forums, blogs and other Social Media platforms. Using specic keywords, Community Managers can find and record real-time conversations.
SocialProofing can listen to specific topics and identify where they are being spoken about online; who is talking
about them; and provide a realistic picture (the good, the bad, and the ugly) of how these topics are spoken about.
What can you learn from listening & monitoring?
- Sentiment around your brand (products and services as well as customer service support)
- Identifying influencers (experts in the field)
- Identifying industry participants
- Conversations about specific topics
- Competitor analysis
- New product campaigns (pre-post research and development)
- Industry/market trends
- Employer branding (recruitment and retention)
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