Platform Development
The SocialProofing team is often asked to work on social media pages/accounts to find out what is wrong – why are they not structured to make the most of opportunities they’re supposed to achieve as an online identity.
It is often the way that the accounts have been set up that is incorrect, and letting the brand down.
Social media is dynamic and all platforms are continually evolving – finding new ways to service their communities. Facebook, LinkedIn, Twitter, YouTube, Pinterest etc. update their formats, structures and requirements on what seems like a weekly basis. It can be hard to keep up and know what’s best practice.
Before you begin setting up your platform, make
sure you ask for help or research in detail the way in which you should establish and optimise the platform for your and the end user’s needs.
There are also commercial advantages to setting up platforms to look more appealing than generic templates. Creating innovative design and thinking about the user journey on platforms can make a big difference to how consumers nd all your great content.
SocialProofing’s Community Managers are professionals and understand how the introduction of new terms and conditions and features affect your network and how your brand is perceived online.
Optimising your assets
All Social Media platforms allow free branding. A few offer more opportunities to build brand recognition, depending on the level of customisation you are after. Some Social Media platforms offer the ability to add “Apps” on your brand pages.
What’s an App?
The abbreviation for “application”, an app is a piece of software. It can run on the Internet (websites and Social Media platforms) and is available through desktop computers, tablets and mobile devices. Apps can be developed to be tools, application forms, maps, etc. to make interaction with your audience more user-friendly. Apps can also be games, competitions or even live-streaming, that encourage greater audience participation.
When it comes to apps you are really only limited by your imagination.
SocialProofing works with clients to create novel apps that are relevant to the target audience and the brand’s objectives.
Contact the SocialProofing team to discuss your specific platform requirements, whether it be from scratch, refurbishing existing platforms or expanding your social media presence.
