Discover The Power of On and Offline Advertising
ONLINE ADVERTISING
Over 6 million Australians use the internet to search for products and subjects every day.
Global online advertising is expected to grow by 14% next year with spend at around $51 billion.
Online advertising is still a relatively unknown channel to most bricks and mortar businesses.
However, the impact of successful online advertising campaigns can revolutionise your business, increasing sales, profits and marketing return on investment.
Pay-Per-Click (PPC) Advertising
Pay Per Click model of advertising on the Internet has been one of the most successful ways of driving traffic to a targeted page.
However, when you are paying for every click, merely generating traffic should not be the aim. What matters is how many conversions ensue or the number of leads that are generated.
Benefits:
- PPC results are instant as search engines display the ads immediately.
- They have a transparent structure, you pay only when someone clicks the advertisement
- The adjustable daily budget curtails over-spending and helps maximise you ROI (Return On Investment)
SocialProofing has a dedicated team of internet marketing wizards who have years of experience designing catchy, attractive and effective PPC campaigns. Strong keyword research, on-page optimisation and compulsive call-to-action strategies go hand-in-hand with targeted PPC campaigns to ensure visitor traffic converts into a lead or a customer.
We constantly measure not only the user response of each ad copy with strong analytical tools but also track the conversion rate to optimise PPC campaigns for maximum ROI for our clients.
SocialProofing provides regular, easy-to-read, comprehensive reports to clients as well as suggestions for future courses of action. Our PPC service packages are fully transparent and we ensure that the ownership of the adword account remains with the client as required.
Cost-Per-Action (CPA)
When you use CPA networks to get people onto your mailing list, then the key to monetizing is increasing the value of each of those subscribers. SocialProofing focuses on making your follow up sequence as good as it possibly can be. Call visitors to action and get them to sign-up, then provide great content and service, and offer as many related products and services to them as makes sense.
Facebook Advertising
Because Facebook is one of the biggest websites in the world, it can be used to generate not only incredible amounts of traffic but intricately defined and targeted traffic to your website.
The reason Facebook ads are so powerful is that you can target your campaign to the exact demographics you want.
Facebook strives to show relevant and interesting advertisements in the right-hand column of pages throughout Facebook. Ads are eligible to appear on many types of pages, including apps, photos, groups, pages, profiles (timelines), and the home page.
The sphere of influence is widened by Facebook’s advertising audience when user’s friends are also exposed to news about the social actions the user has taken in Facebook Ads.
Facebook doesn’t sell your information to advertisers.
Facebook actively enforces policies that help protect your experience with third-party applications and ad networks.
What’s the difference between Facebook advertising and sponsored stories?
Facebook can be paid to feature existing posts and activity that mention your business. Sponsored stories don’t include additional messaging from the sponsor. Like Facebook Ads, they’re only visible to friends you’ve already shared this information with.
Sponsored Stories are stories that are eligible to appear in your News Feed. These show up on the right-hand column of pages on Facebook. The types of stories that can be surfaced include Page likes, Page posts, Page post likes, check-ins, app shares, apps used and games played, and domain stories.
In January 2012, Facebook will feature its Sponsored Story ad units in users’ news feeds, giving marketers a more prominent foothold in the social network. The move is seen as an important step toward Facebook’s goal of delivering ads to its huge mobile-user base, and perhaps ultimately to third-party websites.
SocialProofing can help you design and implement effective Facebook advertising and sponsored stories, ask us how by clicking here.
Sponsored Twittering
Twitter is a powerful source of traffic if you have a large and loyal following. However, it can take a very long time to build up lots of active followers.
Sponsored Tweets provides you with the option of paying to have a message “Tweeted” to the followers of a Twitter user registered on the network. Generally, the users who offer to post sponsored Tweets have large numbers of followers – there is even potential to pay for celebrity Tweets!
You can either write the Tweet message, or the Tweeter themselves can do it.
Compared with PPC advertising there are a few differences you need to consider when paying for Tweets:
- There is no guarantee you will get any meaningful traffic. You are not paying per person who clicks on the link in your sponsored Tweet. You are paying to have the Tweet sent out to a list of followers.
- The Tweeters you pay to Tweet on your behalf must disclose that they are being sponsored to do so.
- It is hard to control for demographics. If you pay a celebrity to Tweet on your behalf, there is no guarantee that his/her followers share any mutual demographic traits or interests beyond being fans of that celebrity.
That said, Sponsored Tweets offers the potential for powerful paid traffic if you are able to find a Tweeter with a highly responsive following, and you have the right offer on your website.
To recap, the top alternative sources of paid traffic are:
- Google Adwords for search
- Cost per Action (CPA) Advertising
- Facebook Ads
- Sponsored Tweets
- Directory Listings, and
- Affiliate Marketing
Used correctly, paid traffic through such actions as PPC can provide very rapid results without the need for link building, SEO and other time-consuming tasks.
Contact the SocialProofing team to discuss how we can optimise your online advertising options.
