Digital Strategy - Why it's important to begin with Monitoring
Monitoring allows you to discover your audiences’ passions and ‘pain’ points; challenges; and consumer behaviours; revealing how your product or service can meet their expectations, solve their problems and mitigate their fears.
Such insights can equip Community Managers with the best possible start as it will demonstrate who is using what platforms, where you can meet the audience on equal footing, what the most appropriate tone of voice is and how you can provide tangible value to the community.
Not just for Community Managers, Listening & Monitoring can also provide great insights for a brand’s marketing and PR departments, research and development, as well as recruiters.
There are over 10 billion mentions across over 100 million news sites, blogs, forums, Twitter, Google and Facebook EVERY DAY!
You could try and visit every site and read every mention… or let our Community Managers do the hard yards for you. With cutting-edge technology we find, track and engage with those most relevant to you!
SocialProofing’s trained Community Managers extract data, discover insights and report on how these relate to your organisation’s needs.
Our Community Managers can respond and engage in conversation directly to those who mention your brand (for good or bad); your target market, existing community members and even your competitor’s audience.
