Social Branding

Building your personal brand online is an exciting opportunity to grow your business, foster a community and engage directly with them to solve their problems, shape your products and services around their needs and ultimately create a loyal following.

Social media also provides unprecedented access to thought leaders, who have blazed the trail in your industry and leverage social media to enhance their public profiles and engage directly with their followers to gain greater insights into their markets, constituencies and communities.

The objectives for this training are to:

• Understand how a brand develops an online presence

• Learn how to optimise the main social media platforms for branding

• Apply these lessons to your own personal brand