Social Proofing offers a range of courses and training programs.
We specialise in Social Media Etiquette, Community/Crisis Management and tailored “in-house” Policy training for organisations and their employees.
We cater to all levels of experience from clients who are unfamiliar with social media to those who are well-versed but seeking to take their success to the next level.
We understand individuals learn in different ways and so develop agile courses that engage participants on various levels. Our instructors are trained to gauge the participant’s level of understanding on the day and adjust the content delivery accordingly; ensuring beginners don’t get left behind while experienced practitioners advance their skill-set.
Learn how social media can be used to enhance your company’s marketing initiatives as well as internal and external communication efforts.
Below is a list of courses available detailing the essential components, however, we custom-design training packages based on your requirements, objectives and group size.
- Learn more about “in-house” training by clicking here now.
- Learn more about available niche training programs, by clicking here now.
Click here to contact the Social Proofing team to discuss your specific training needs.
- The do & do nots of social media
- #Fail case studies
- Tone of voice and the different approaches required for each platform
- Understanding your target audience
- Aligning social media strategies with key business objectives with concurrent media, marketing and communications campaigns
- Practically applying your organisation’s Social Media Policy and Protocols
- Implementing your organisation’s Risk Mitigation Management Plan
- Your organisation and Community Manager’s Legal rights and obligations, including but not limited to Intellectual Property, Discrimination and Defamatory Content, as well as handling confidential and sensitive information
- Your community member’s legal rights and obligations
- Platform rules and regulations
- Developing and physically integrating risk management documents into platforms, as well as how Community Managers should use them
- Best practice risk mitigation, i.e. pre-empting and managing internal and external threats
- Understanding privacy and the separation of personal V public accounts
- Crisis Management best practice including case study review
Social Media communities are a proven tool to help you engage with your customer base, employees and target market. It is imperative to understand how to integrate your content with concurrent campaigns and engage with a wider audience to get the most value out of these relationships.
Creating a successful social media strategy depends on two things:
- organisational alignment, and
- a pragmatic and logical approach based on best practices.This course provides a blueprint for developing social media strategies that deliver value, are understood and are accessible across the whole of your organisation and reflect your brand’s culture and values.
You will learn:
- How to determine the extent of your brand’s participation in any social network
- How to set expectations around internal resource allocation, timelines and ROI
- Aligning social media strategies with key business objectives with concurrent media, marketing and communications campaigns
- Knowing your audience, and how social media has changed how they use and engage with information
- Leveraging spheres of influence
- What tools to manage
- Tone of voice and the different approaches required for each platform
- Expand reach using organic marketing and paid advertising options offered by each platform
- The value of measuring your progress with the right metrics
- Data analysis and insights and how to recognise whether your strategy is working
- Engagement and the importance of real-time monitoring and sentiment analysis
- Responsiveness and knowing when and when not to post
- Optimising time management, accuracy and minimise risk with tools and tricks of the trade
- Campaign optimization
- Multimedia integration
- User-generated content
- Identify engagement opportunities
- Developing strategies to improve EdgeRanking and SEO
- Amplification:
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- Identify and engage target audiences
- Leverage spheres of influenceAmplification:
- Expand reach using organic marketing and paid advertising options offered by each platform
How to Use Facebook to effectively Market Your Business
With 800 million users worldwide, Facebook offers an unprecedented opportunity to reach people interested in your product, service, or cause. Companies of all sizes use Facebook to find and engage with customers and prospects. Examine the strategies and tactics organisations are using to win new business and deepen relationships with current customers via Facebook.
You will learn:
- How to create a framework for success on Facebook
- Pages Vs. Profiles – functionality and how the platform works
- How to promote your offers and spread awareness
- Features e.g. events, groups
- The integration of peripheral tools e.g. Apps and compatible social media platforms
- Security optionsTechnical Optimisation:
- Administrative functions
- What other companies are doing to achieve results on Facebook
- Content development and the best ways to engage with consumers on Facebook through:
– organic marketing;
– paid marketing;
– location-based marketing;
– gaming; and
– applications - About the tools available that make Facebook easier to use, from desktop apps that make it easier to post updates, to content delivery tools that will free up your time
- Understanding Facebook’s algorithm and developing strategies to improve EdgeRanking
- How to use Facebook Insights to measure your impact on Facebook
- Think about the policies and contingency plans to put in place to ensure your content is compliant with your brand’s objectives and values.
Click here to contact the Social Proofing team to discuss your training needs.
Successful Tweeting for Business
Twitter has grown into a critical business communications tool used by many companies, including those focused primarily on B2B customers.
Interested in improving customer service, increasing profits, or gaining a share of thought leadership? Twitter can help you reach your goals. But be warned, it can be a minefield of public mistakes and faux pas; Social Proofing shows you how to navigate Twitter effectively and safely.
You will learn:
- Keys to business success on Twitter
- Costly mistakes to avoid
- #Fail case studies
- How to promote your business on Twitter
- The importance of building your community on Twitter and what you can do to establish yourself as a trusted authority in your industry
- To use Twitter as a customer service channel and understand how you can use this as a tool to engage on a personal level with both loyal and new customers
- To plan a strategy to ensure your company’s profile is compliant with your brand’s values and objectives
- To outline policies and contingency plans understanding how you will respond to any negative or abusive traffic you might encounter
- The language of Tweeting, used in the Twitter universe and how to use it to connect with your audience
- About the tools available that will help you to disseminate your content simply, and what content delivery tools you can use to make the best use of your time
- How to measure your success on Twitter by analysing how your audience is engaging with you and your content
Click here to contact the Social Proofing team to discuss your training needs.
Getting Your Business to Stand Out on LinkedIn
LinkedIn can be your best marketing tool. It provides a platform for attracting potential business partners as well as a venue for prospecting for new clients and recruits as well as allowing you to support a subject-matter expert or thought-leadership position. Learn how, when integrated with your other marketing programs, a sophisticated LinkedIn Page and Profiles potentially puts you in front of more than 130 million professionals.
You will learn:
- How to establish and customise your LinkedIn Page for your industry
- Why LinkedIn is different to other social media platforms and how to approach your audience and community on the professional network
- How participating in LinkedIn can build your brand awareness and industry authority in a very targeted way through the Q&A and Groups tools
- The key elements of a Power Profile on LinkedIn
- How to develop a deeper, stronger niche network
- Tactics for staying in front of your network and establishing yourself as the trusted authority in your field
- To consider the marketing options available and what can be achieved through both paid advertising and building relationships organically
- To plan a strategy to ensure your company’s profile will comply with your brand’s values and objectives
- To outline risk mitigation policies and contingencies you’ll need to put in place
- To measure your success on LinkedIn by analysing how your audience is engaging with you through the Q&A and Group Activity tools
The World-Wide-Web is increasingly interactive, yet very few companies actively utilise multimedia on their sites or know where to start when it comes to image-based platforms such as Pinterest and Instagram.
Why limit yourself to text and photos when you can easily leverage the power of video and audio to convey your message and communicate in a unique and more effective manner? Explore the ways in which any organisation can use multimedia to create a rich and compelling online experience.
SocialProofing can tailor your training package to include any of the following modules:
YOUTUBE & VIMEO
Your YouTube channel page serves as the gateway for visitors to view your videos, learn about your products and experience your brand. This learning module demonstrates the best way to use your channel to market your business and the steps needed to create and customise an effective channel page—from technical optimisation to community management and creating content that will set your brand apart from others.
You will learn:
- How to optimise your channel for search
- How to post bulletins to your channel subscribers
- When to show viewer comments (and when not)
- How to amplify your reach with a Brand Channel
- How YouTube can be used to optimise your business’ search engine results and increase your conversion rates
- Understand how to drive an audience to your video by utilising your existing online presence
Video Production:
- Techniques for improving the quality of your videos
- How to combine audio, your smartphone, and SlideShare to create self-contained, downloadable webinars that your audience will love
- How to use apps and accessories to turn your smartphone into a multimedia production platform
PINTEREST & INSTAGRAM
Need to go that extra mile to connect with your audience? Pinterest & Instagram are excellent tools, not just for artists and creatives. Learn how to promote your creations, market your services and dominate your niche.
You will learn:
- How to build an effective brand community
- How to engage with your community in a meaningful way
- To integrate your peripheral with primary social media platforms
Communities contain conversations; if you understand the dynamics of these conversations you can understand how best to cultivate the community. Examine the essential components of successful community management and see how the lessons learned from your brand community’s conversation can help make your organisation a truly social business.
You will learn:
- How to define, build & engage an effective brand community
- Engagement and the importance of real-time monitoring and sentiment analysis
- Responsiveness and knowing when and when not to post
- Optimising time management, accuracy and minimise risk with tools and tricks of the trade
- Your legal rights and obligations when engaging with your community
- How to choose the right metrics and calculate ROI from community engagement
With the vast quantity of information social media produces, how can you determine what really matters?
Gathering that data is more than simply counting “likes”.
This module focuses on moving beyond the surface to uncover the information you need to understand your brand’s online presence and support your digital and social strategies. You will learn how to:
- Distinguish relevant content from noise
- Translate your social data into actionable information
- Identify your target audience, understand what they’re saying; why they’re saying it; and on which platforms they are having these conversations
- Sentiment around your brand (products and services as well as customer service support)
- Identifying influencers, experts in the field, and industry participants
- Conversations about specific topics
- New product campaigns (pre-post research and development)
- Industry/market trends
- Employer branding (recruitment and retention)
- Competitor analysis:
– Find where your competitors are online and listen to what they have to say, and how they say it.
– How does their audience respond to them and what is the sentiment around their products and services?
– Discover what customers like about your competition.
– Know when your competitors launch new products or special deals so you can not only counter but better their offers.
Not sure where to start when measuring how effective your social media strategy is? This learning module provides step-by-step instructions for developing core measurement guidelines and establishing an affordable measurement system for your social media platforms. This system will allow you to evaluate your marketing activities and determine the ROI of social media.
You will learn:
- Ways to immediately start measuring your social media strategy
- Recommended tools for getting your measurement system up and running
- Tips for showing measurable impact on brand awareness and lead generation, regardless of medium
- How to decipher common web metrics and apply them to your business objectives
- How to properly track campaign performance
- How to set goals and measure conversions in terms of dollars and sense!
- To examine, define and track your goals, as social media requires a different approach to measuring success
- To appreciate the value of your community and recognise brand advocates
- The value of quality content and ensure your resources are being used wisely
When it comes to B2B, few results are more prized than qualified leads. This learning module explores how companies are using social media to drive and support lead generation efforts. Uncover smart ways to integrate social media tactics into your traditional lead generation campaigns.
You will learn:
- How to use online social networks and professional communities to generate interest
- How to find and participate in online conversations that support your goals
- How to create content that engages leads in the buying process
- How to use social data to register and qualify leads
This course covers the tools you can use to hone in on critical topics and explore how to write blog posts that inform customers and respond to feedback.
You will learn how to:
- Use listening tools to identify important blog topics your customers want to hear about
- Apply best practice to ensure that customers read and engage on your corporate blog
- Mitigate risk and address the tough issues, especially when those issues are negative
- Work with subject-matter experts and complimentary organisational departments to develop timely blog posts that inform your customers and build your company’s credibility
- Humanise your content
- Improve search engine optimisation and your Google ranking
- Amplify the right message to the right audience at the right time
- Build relationships with other bloggers and learn how this community can make your blog become successful
- Monetise your efforts and ensure a ROI
- Know what data you can use to measure the impact of your blog
If email marketing is Luke Skywalker, then Social Media is Han Solo. Individually, they’re both powerful tools but together, they’re nearly unstoppable – a force to be reckoned with. Such a combination presents a huge opportunity in the online marketing world; the power of email marketing with the potential of social media. Discover how both email and social platforms can be used to complement each other.
You will learn:
- How email marketing can power social media and vice versa
- Email best practices for communicating to a social audience
- Specific tactics to combine email marketing and social media
With smartphone penetration surging past 50% of the U.S. adult online population, we increasingly see the convergence of social, local, and mobile trends. Reaching customers on their preferred platforms with relevant content and offers, mobile outreach is critical for building brand loyalty. This module explores the drivers behind these trends along with the tools and strategies smart companies are using to tap the power of social, local and mobile.
You will learn:
- How to discover your customer’s preferred channels
- The tools for integrating social, local, and mobile marketing efforts
- What smart companies are doing to capitalise on this media convergence
Learn all the necessary steps to creating your very own site in a hands-on 1-day workshop. No need to hire developers or pay someone every time your site requires updating – have complete control over how your sites look and feel. Finish the course at the end of the day with
Finish the course at the end of the day with a fully functional website. Learn how to:
- Build a site from scratch and be confident enough to replicate the process and create multiple functional, user-friendly sites
- Optimise structure, function and presentation
- Integrate your Social Media platforms
- Improve SEO
- Start multiple online businesses by monetizing your sites
Creating press releases and optimising exposure through online news engines and directories. You will learn:
- The format for writing a press release and understanding what makes content newsworthy and engaging
- The different topic areas that you can cover in an online press release
- To appreciate who you are writing for and the different content
- The importance of keyword research and how to use keyword tools
- How multimedia such as images and videos can be used within a press release to optimise your online PR
- About the tools available that can be used to analyse and measure the distribution reach of your press release
- How social media can be used to optimise SEO and understand how to build a specialised media content strategy to distribute content
Where’s the Beef?
You can have the most enticing, delectable pastry crust, but if your pie is empty…no one is going to buy it! Marketing has always been about writing — from pitches and proposals to press releases and product promotions. Now, with a vast array of social media platforms that demand a new approach to copywriting and a new framework for audience engagement, Marketers must learn how to write and communicate effectively for the social Web. Audiences are easily bored and demand attention-grabbing, value-filled and even inspirational content. This course provides guidance on how to produce social content that not only informs but invites interaction and encourages sharing amongst your community.
You will learn:
- The rules of digital copy
- The key components to killer content
- Structure and optimising presentation
- Ways to make your content more social
Social Location-Based Marketing — How to Make the Check-in a Touch Point
Social location sharing is an important social media marketing trend. Discover how apps can work for your business and learn how to integrate location sharing into your marketing. Navigate the social sharing landscape, identify the right tools for you, and understand the most effective location-based marketing tactics.
You will learn:
- What social location sharing is really all about
- How location-based marketing fits into your social media strategy
- Citations, Images, Ratings and Reviews
- How to choose the apps that meet your needs
- What key elements make up a social location sharing campaign
- Integrating your digital assets
- Measuring Success – Insights and how to analyse the data
All Work and All Play: How Games are Changing the Way We Market
The results are in. You’d rather be playing Farmville right now than reading this course description. It’s estimated that 70% of adults spend part of their work week playing video games. Savvy marketers are therefore, purposely building social game-like experiences into their marketing campaigns. This course explores the core concepts, examines real world examples and reveals how the line is blurring between the professional marketer and social game designer.
You will learn:
- About the Psychology of gaming and how games introduce “compulsion loops” into your marketing
- How to determine if your product is fundamentally social
- How social games are urging consumers to share
- What current business tools are being used by social game designers and marketers alike
Please note: This course does not include the technical development of games or applications
