New: LinkedIn Targetted Status Updates

LinkedIn is excited to announce their Targeted Status Updates; a feature that increases the relevance of conversations between companies and LinkedIn members. It is now open to the 2 million companies who have LinkedIn Company Pages.

Launched in April to only a handful of Brands, Targeted Status Updates aims to make it easier for members to receive relevant information from companies they follow. In turn, companies can now communicate with their followers in a more personalized way and provide content tailored to specific audiences.

So, why would anyone follow a company?

LinkedIn recently conducted a study which found that:

67% of their members follow a company to gain industry insights

61% for company news, while

49% are attracted by the peer community.

Getting company status updates allow you to accomplish this, and now with a pool of 2 million companies it opens up endless possibilities.

When following a company, you benefit from receiving engaging insights such as company news, industry trends and job opportunities in your daily news feed. The more you engage with a company, the more you’ll find relevant content to help you meet your professional goals.

What does it mean for companies:

Only a small number of companies have had the chance to try these Targeted Status Updates until now, and according to LinkedIn, they are already seeing positive results.

Philips for example saw a 106% increase in engagement by followers after running Targeted Status Updates in their daily communications with members.

LinkedIn have made it easier for company page administrators to track the effectiveness of their efforts with the release of the new follower insights page. Now with this more powerful tool, company page administrators can quickly understand the demographics, growth, and engagement of their company followers.

Keep in mind your status updates can be up to 500 characters long and can support URLs with multimedia as well. Given that any LinkedIn member can comment, like or share your Company’s status update, this is a great way to build engagement with customers, potential employees and prospects alike.