With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world.
Imagine each of your videos as a “mini website” that can be strategically leveraged to drive traffic to your actual website.
Your content can be found from within YouTube itself, and now that Youtube is owned by Google, your content has the potential to be indexed inside Google’s search engine results pages.
Youtube makes it easy to embedded on blogs and share across all of the social networking platforms.
When you hear “Going Viral” often hilariously comedic children or animals; outrageous music videos or embarrassing moments with unsuspecting victims, come to mind. But success does not have to be defined by unprofessional, amateur rantings.
Instead, providing insightful, unique, educational information or entertainment and sharing it with the world, can inspire others to start taking action with you.
But you don’t need millions of views to get results. It’s all about the quality of your visitors, not the quantity.
YouTube videos give you the opportunity to not only build brand awareness but also build rapport with your viewers, so that by the time they end up on your website, they are primed, pumped and ready to take action with you. In short, your conversion rates go up.
**Remember** You must include a compelling call to action.
Each of your videos must tell your viewer exactly what to do (e.g., “go to my website”), how to do it (e.g., “click the link below”) and most importantly, why to do it (e.g., “get my free report on 7 Weight-Loss Secrets”).
The more compelling the offer, the more you can expect to convert video viewers into website visitors.
