When you are consumed by the day-to-day operations of your business and the big picture vision you have for the future, it is easy to forget to recognize how others, customers, clients, employees and partners perceive your business.
Have you Googled yourself lately?
Were you happy with the results?
First impressions count and as a professional you want to be found online with credible information about you and your company.
All corporate behaviour is social. Don’t believe us? Pop onto Twitter and type in the word “#Fail” or search the word “boycott” on Facebook. Up pops the names of many of the world’s largest brands, and the latest consumer grievances and organized pressure campaigns against them.
Your reputation and your business could be destroyed in minutes due to the proliferation of gripe and online review sites. Ex-employees, dissatisfied customers, rivals and competitors have been known to post bogus review at these sites to smear the reputation of companies for the purpose of revenge — or to gain an upper hand in business.
Social Proofing helps you build and manage your individual or company’s online presence, drive traffic to your web site and take control of your digital character.
We help guard against and counter-act dangers that negatively impact your business.
- Online security concerns
- Inaccurate reporting
- Failure to recognize readership and value of unsanctioned online reporting
- Failure to identify negative online influences
Through extensive and layered search engine optimization (SEO) and social media marketing solutions, Social Proofing takes control of your online reputation by:
- Contributing to wider online communities to which your stakeholders can relate and belong
- Building healthy relationships within positive circles
- Proactively counter-act negative channels that may have resulted from a damaging incident
- Predicting and exploiting new business activity or business driven events
- Respond to advances in technology
- Accurately maintain and update online content
- “Damage Control” poorly received, online marketing campaigns
Social Proofing can identify your company’s standing in relation to online threats and work with you to better position your profile and brand across a broad cross-section of online communicative tools.
Click the links below for some online reputation management tips that every business owner should follow:
