TOP 5 BASIC Online Reputation Management Essentials

1. Establish your own website.
You should register your own personal domain (i.e. yourname.com) as well as your business name as soon as possible. This will help you to occupy a space on Google’s front page when someone is searching for your specific name.
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You can use your personal site as a general hub to re-direct traffic to your service or product or you can start a personal blog.

2. Create a PERSONAL social media profile using sites such as Facebook, Twitter and Myspace.

3. Create a PROFESSIONAL social media profile using sites such as Facebook BUSINESS Pages, Twitter and Linkedin.

Both personal and professional social media profiles have proven to be very search-engine-friendly when your name is searched and are an unavoidable essential to controlling your online reputation.

4. Share your Videos & Photos.
Don’t just post your picture but ensure the image file name has your name in the description, add photo captions and comments and allow others to tag you.

This builds a profile of images that are searchable and can overtake negative search results. Google ranks Youtube clips very highly, not to mention that Youtube is a top ranking search engine in its own right and any video you can post with information about yourself or your business will only enhance your online reputation.

5. Maintain your online presence.
Once establishing your online profile, keep your sites and status up-to-date. The more regularly you post the more you’ll dominate and control the search results with your content.

**BONUS TIP**
6. Stay Relevant
There is no point in re-populating negative search engine results with more negative search engine results. By keeping your posts, pictures and video professional and relevant to your topic or industry you can not only overcome a negative reputation but establish yourself as an expert in your field. Counter-act any bad press by strengthening your own personal brand and building credibility through unique, entertaining and educational information.

Need help with any of these steps?
Contact Social Proofing for a complimentary confidential online reputation analysis and discuss how we can help you control your online profile. Click here.