Have you Googled yourself or your business lately?
FIRST IMPRESSIONS COUNT.
The Internet is an amazing resource that brings people together, and it can be your friend or enemy depending on how you use it.
With the rise of the world-wide-web, just about anything can be posted over the Internet and displayed for the entire world to see, regardless of whether the information is true or not.
Anyone you meet, a potential business partner or even romantic interest, potential employers, customers and even your competition can easily investigate your online reputation.
Internet defamation, left unchecked, can have devastating consequences for you or your organization.
Employers are being more selective before hiring new employees use social media and search engines to investigate the reputation of a prospective employee as part of the normal vetting process.
Customers are increasingly relying on online “word-of-mouth” and reviews to compare products and service providers.
And disgruntled ex-employees, dissatisfied customers, cunning competitors and even vindictive ex-partners, can easily manipulate online information about you and your company to smear your reputation.
Unlike traditional “paper” or analogue evidence that can be destroyed, what’s online is more or less a permanent public record that can be exploited by anyone who has the intention of smearing your good reputation.
Your online reputation can be damaged in ways you may never have imaged.
Take control of your online reputation.
Social Proofing helps protect your online image, privacy and reputation.
While there are no absolute guarantees that the negative information will be removed there are a number of ways to repair your online reputation.
It is possible to move the undesirable information to a less visible ranking in the search engine results pages through a number of Search Engine Optimization (SEO) techniques and content development strategies.
By implementing SEO and these strategies you can suppress the negative search results and repopulate with positive, informative and educational material about you or your company.
Through extensive and layered search engine optimization and social media marketing solutions, Social Proofing takes control of your online reputation by:
- Contributing to the wider online communities to which your stakeholders can relate and belong
- Building healthy relationships within positive circles
- proactively counter-act negative channels that may have resulted from a damaging incident
- Predicting and exploiting new business activity or business driven events
- Respond to advances in technology
- Accurately maintain and update online content
- “Damage Control” poorly received, online marketing campaigns
Social Proofing can identify your individual or company’s standing in relation to online threats and work with you to better position your profile and brand across a broad cross section of online communicative tools.
It is important to note that this takes TIME.
Implementing these strategies, establishing relevant content and driving traffic to the sites is a process that can in some cases take months to accomplish.
Success depends on the volume of damaging material that has made its way online and the credibility of the source.
If there are multiple sites reporting negative information, it may take longer and a more comprehensive strategy than your basic SEO.
Click here for the TOP 5 BASIC Online Reputation Management Essentials
